A complete visual overhaul covering logo system, typography, color palette, brand guidelines, stationery, and digital asset library.
Himalux Organics had built a loyal customer base through product quality, but their visual identity felt dated and inconsistent across packaging, digital, and retail touchpoints. The existing logo lacked versatility, the color palette was limited, and there were no formal brand guidelines — making every new piece of collateral look like it came from a different company.
We started with a brand audit — mapping every customer touchpoint from Instagram ads to shelf packaging. From there, we developed a modular logo system that works across scales, a nature-inspired yet modern color palette, and a 15-page brand guideline document that the internal team can use independently. The result: a cohesive, premium identity that still feels approachable and organic.
Discovery call → Competitive analysis → Moodboard & concept sketches → Logo refinement (3 rounds) → Typography selection → Color system development → Brand guidelines → Stationery & digital assets → Final file handoff
The rebrand helped Himalux Organics achieve a consistent visual presence across all channels. Social media engagement increased by 40% in the first month, and the internal team reported faster content creation using the new guidelines.
