Complete brand identity system for emerging brand including logo design, comprehensive brand guidelines, color palette, typography, and brand application standards.
Zakes was launching as a new brand in a saturated market and needed a distinctive identity that would stand out while appealing to their target demographic of young professionals. The brand needed to communicate premium quality while remaining accessible.
Created a bold, modern identity system with a memorable logo, distinctive color palette, and comprehensive guidelines that gave the brand a premium yet accessible feel. The identity was designed to be versatile across digital and physical touchpoints.
Market research → Competitor analysis → Logo concepts (5 directions) → Refined concept → Color & typography → Brand guidelines → Mockup applications → Final delivery
Brand launched successfully with consistent identity across all touchpoints. Received positive feedback from target audience for distinctive, memorable visual presence.
